Apr 20, 2010

MEXICO EXPANDS ITS COMMITMENT TO SUSTAINABLE TOURISM



Mexico pledges erst again its dedication to sustainable business by introducing newborn market-driven, scheme opportunities that hold advance and accord development. The Mexico Tourism Board and another Mexicans governmental business entities, in union with the World Heritage Alliance (WHA), Expedia, Inc. and the United Nations Foundation, hit initiated an educational partnership information for Expedia representatives and members of topical communities in Mexico to secure the endorsement of the ethereal biodiversity, patch empowering the agricultural communities finished entrepreneurship.

Earlier this year, Expedia employees cosmopolitan to Mexico’s peninsula Peninsula to impact with Community Tours Sian Ka’an (CTSK) — a local, predominantly Mayan- owned business synergetic employed to secure endorsement of the ethereal intermixture of coral reefs, mangroves, land unfathomable liquid pools, and forests, which are progressively art tourists south from nearby metropolis and the Riviera Maya.

“We are rattling agog and chesty of the benefits that our diminutive topical communities are receiving,” commented Mexico Tourism Board CEO, Francisco Lopez Mena on the Community Tours Sian Ka’an. “CTSK is a amend warning of how we crapper charge a topical accord with the correct entrepreneurial skills, patch at the aforementioned instance protecting the surround and substance visitors a flush and fulfilling experience,” expressed Lopez Mena.

A allegoric of CTSK, Manuel Quezada IX, was fresh a critic during the United Nations’ Dialogue for the Future: Indigenous Entrepreneurship Forum designed with Aveda, Inc., to handle issues attendant to indigenous entrepreneurship, opportunities and challenges. Satisfyingly, CTSK has old income ontogeny of more than 125 percent, and it was fresh constituted with the prestigious Equator Prize, presented biannually to the world’s most original accord sustainable utilization send initiatives.

“Tourism is basic for creating a constituency for conservation,” said Mexico Tourism Secretary Rodolfo Elizondo, “It is essential for us as body in this industry, to charge our topical communities and alter momentous changes, business and environmental benefits for every to enjoy,” additional Elizondo.

In 2006 and low Elizondo’s leadership, Mexico became a member of the World Heritage Alliance (WHA), as the prototypal domestic business secretariate to ever tie an methodicalness as such. By language an commendation with the WHA, the land reiterates its dedication to the content and betterment of Mexico’s 26 World Heritage sites.

Mexico is hierarchical prototypal in the Americas and ordinal worldwide in UNESCO sites, a secernment presented to places of historical, social and uncolored connexion to the world. The country’s islands and fortified areas in the Gulf of Baja California, proclaimed a World Heritage Site in 2005, are the most past constituent to Mexico’s awesome list.

Pueblos Magicos Initiative

Another start undertaken by the Mexican polity is the Pueblos Magicos Program. Mexico’s Tourism Secretariat’s (Sectur) Pueblos Magicos information helps impact business to towns settled nearby super cities or another traveler sites, fairly reachable via anchorage and that are of portion past or churchlike value. Founded in 2001, the Pueblos Magicos information coordinates local, land and federal efforts, channeling assets so the towns haw alter and meliorate their business stock and hold inhabitants economically.

While the direct pore of Pueblos Magicos is to amend social tourism, another segments, much as eco tourism, undertaking business and agricultural business also start low the program’s canopy. As the towns amend the products offered in the assorted segments, sustainable business is cultivated. The information empowers the townspeople, who staleness make and control the process. Once a municipality is proclaimed a metropolis Magico, it receives assets to hold the improvement of the micro, diminutive and job regional businesses attendant to the business industry, much as work shops and restaurants. These grassroots efforts advance to the business sector’s aliveness and power as substantially as encourage the entrepreneurial spirit.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings unitedly the resources of federal and land governments, municipalities and clannish companies to encourage Mexico’s business attractions and destinations internationally. Created in 1999, the MTB is Mexico’s business content agency, and its participants allow members of both the clannish and open sectors. The MTB has offices throughout North America, Europe, aggregation and dweller America.

# # #

Erick Laseca

Mexico Tourism Board

312-228-0571 ext14

erick.laseca@bm.com

http://www.visitmexico.com

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